How I Made My Dog Famous

Leslie Mosier is a graphic designer, social media mogul, and the mastermind behind media-magnet Doug The Pug. A graphic design virtuoso, she got her start as Director of New Media at Aware Records in Nashville, Tennessee. Honing her skills in graphic design and artist management, Mosier maintained a continuous balancing act between that of the agency and launching Doug the Pug as an internationally recognized brand. Shortly thereafter, she successfully branched out to manage Doug’s career full-time in May 2015. 

An Instagram veteran, Mosier has been able to further branding by cultivating a social community, of which the proof is in Doug the Pug. In March 2015, Doug had a social following of 3,000 fans, which is dwarfed by his current network of over 8 million adoring fans. Mosier’s branding skills paired with her freelance graphic design business have made the squishy pug face a social media pop-icon, which is only the beginning.