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In Concert: How Collaboration And Cooperation Distinguish Nashville’s Music Business Community

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Sally Williams

President of Nashville Music & Business Strategy
Live Nation Entertainment

Sally Williams understands the heart of Nashville’s Music City brand better than most. Williams stepped into her current role at Live Nation as president of Nashville music and business strategy in 2019, but had a lengthy career at some of Nashville’s most iconic music institutions prior. Williams spent just over 10 years with Ryman Hospitality Properties Inc., where she was the general manager of Ryman Auditorium and later the Grand Ole Opry, among other things. This year, she was named to Leadership Nashville’s class of 2024. As Williams leads Live Nation’s rapid growth in the Nashville market and oversees its local portfolio of venues, she is a key piece of the Music City brand.